I got a call to cover a story about Maverick executives and their unconventional marketing and promotion strategies. This guy is bashing in the side of a blue car representing BYU at a 1280 AM, "The Zone" remote. Maverick brought along a monster truck to take care of business after the cars had been beat up with sledge hammers. Don't worry BYU, there were guys bashing in the red cars too.
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